Dear Village Community,
Wellness keeps evolving - and so are we.
If you’ve been with Village for a while, you’ve probably felt it: the last few years have changed the way people eat, train, work, recover, and take care of themselves. We’ve been listening to you closely - what you love most, what you want more of, and where Village can keep getting better.
Over the coming months, we’re rolling out a refreshed menu we’re calling The Juice Is Back. The goal isn’t to reinvent Village into something it’s not - it’s to keep doing what we do best around how wellness looks today - and have some fun doing it! More focus on function, meeting your daily rituals and most importantly, keeping you feeling great.
Here’s what’s coming.
New menu items across all of your favourite categories! Modern wellness, built around the basics that actually matter. We’re not chasing trends for the sake of it - we’re taking what’s changed in the way people eat and live, and doing it in a way that still feels like us.
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Juices + Boosters - A category we have not meaningfully updated in years. Expect new delicious flavours, clearer function, and more intentional builds with a focus on hydration, energy, digestion and immunity.
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New Food Menu - More satisfying, protein-forward with better macro balance and nourishment on a variety of occasions. Look out for delicious new options including in-house made bars, salads, jars and wraps.
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Elevated Matcha, Probiotics & Elixirs - We’re bringing in a new premium matcha (Kato Spring Harvest Ceremonial Grade) and rolling out a refreshed lineup of functional probiotic blends and elixirs built for gut health, hydration, immunity, and steady energy.
Making Village more accessible to you! We’re opening new stores in workday-friendly locations and launching an upgraded website with smarter tools to help you find what you need faster, whether you’re ordering from your desk, your couch, or the counter.
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New stores - With more of us back at the office, we’re opening new locations to get your pre-work matcha, reset between meetings, or something you can actually feel good about for lunch.
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New website + smarter digital tools - A more seamless online experience for ordering and discovery - with better tools to help you find what you’re looking for faster, and make Village easier to access beyond the counter
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E-comm fulfillment + service upgrades - transparently, this is the area we’ve heard the most feedback on. We’re investing in stronger fulfillment, packaging and better service so the online experience matches the care that goes into every product.
While we’re evolving, here’s what’s not changing:
We’re still obsessed with ingredients. No fillers. No shortcuts. Everything organic.
We’re still product-led. We’ll never be a brand that just markets wellness - we make it.
We’re still Village. Community-rooted, built with care, and focused on helping you feel great every day.
If you’ve supported us for years: thank you. If you’re newer here: welcome. Either way, we can’t wait to share what’s next with you and help you feel great!
With love,
The Village Juicery Team