Our Philosophy

Everyday Fresh

Every one of our refrigerated products is made and delivered every night, to our stores, and to our network of partners around the city.

Nutrition First

All of our recipes are designed by holistic nutritionists around whole, healthy, organic ingredients that contribute to a nutritious and balanced lifestyle. Over 40 of our products are certified organic.

Sustainable Practises

All of our packaging is either reusable or compostable. We strive to divert 100% of the waste created by our operations from landfill. We support local organizations making a positive impact on our community.


Our Nutritionists

Why Certified Organic?

Avoid Toxic Pesticides

Many growers use synthetic pesticides to protect their crops from moulds, insects and diseases. These don’t belong in our juice or for that matter in our bodies.

Higher Nutritional Value

Studies suggest in the absence of pesticides and fertilizers, plants boost their production of the phytochemicals (vitamins and antioxidants). Organic to us means offering the most nutrient-rich juice possible.

Avoid GMOs

Safety of GMO foods is unproven and a growing body of research connects these foods with a range of health concerns. The risk of harm is something we can’t stand behind.

Support the Environment

Organic farming reduces pollutants in groundwater and creates richer soil that aids plant growth while reducing erosion.

Certified Organic by Ecocert Canada.

About HPP + UV Filtering

HPP is a cold pasteurization technique where product sealed in a final plastic package is subjected to a high level of isostatic pressure.

UV Filtering is a process where the product is subjected to short-wavelength ultraviolet (UV-C) light.

Both HPP and UV filtering processes inactivate microorganisms including the vegetative flora in the juice, thereby extending the shelf life up to 30 days or more.

Why We Never Process

Out with the Bad AND the Good

While these processes inactivate potential bad bacteria in juices, they also inactivate the good bacteria. Bacteria play a critical role in digestion and are needed to support proper nutrition.

Product Compromises

Many products (such as our most alkaline green juices or smoothies) require further recipe alteration to suit these technologies - whether it be in the composition, acidity or texture of the juice. We simply refuse to compromise the quality of our products in favour of shelf life and logistical convenience.

Fake Fresh

There is no substitute for a freshly cold-pressed raw juice. We believe HPP and UV Filtration are the convenient solutions to supply chain challenges and profits - not quality, health or nutrition. Fruits and vegetables should not be shelf stable for 30+ days, and should not be subject to pressures that exceed those at the bottom of the ocean nor light treatment powerful enough to sterilize any product.


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